Najm Al Jazira Co. For Laboratory & Medical Equipment Also known as Hospi-Lab, is pleased to announce the appointment of a new management team effective January 1, 2014.
The appointment signals a new chapter in the company's history and is a vital part of the company's ongoing efforts to bring about positive change.
The new management plans to manage the continued success of the company since its inception in 1984 and to take the company forward launching a new stage of growth.
This was the perfect time to evaluate our company’s brand and logo to ensure it was in sync with who we are and where we are going.
After careful consideration, we chose a new logo that represents who we are but with a more modern look that captures the company’s future direction.
The new look of Najm Al Jazira Co. promotes its extensive experience in the industry, communicates the strength of our business and relays our commitment to delivering of quality cost-effective solutions in order to meet our client’s needs and empower their success.
Our company is changing and our logo is changing, but our mission to empower our customers stays the same.
New Management
NEWS
EVENTS
ANNOUNCEMENT
Logo Change
A company’s brand is a critical component of organizational recognition. The brand is the image and reputation of an organization.
For Najm Al Jazira Co., our brand is more than a logo or a color. Our brand is our story — a story of determination, vision, perseverance, and making the impossible possible.
We are proud of our rich history and our core values. That’s why our new logo retains our core elements:
Our iconic color palette:
Red= Strength
Blue= Trust
Both color palette match our mission of empowering our customers.
The International Medical Symbol of the crescent
We only relocated it so that it became part of the "O" in our English name”HospiLab” indicating how much of a major part it is of our identity.
Our distinctive Star
We added an element of movement to it with stripes; representing the speedy launch and takeoff of new management.
Our ever so familiar globe
The globe represents the span of our relationship with our suppliers worldwide and the continuous evolving relationship with our customers.
We added new continuous rotating rings; symbolizing our dedication to continuous improvement and growth.
We have refreshed our logo and implemented a more modern, refined and refreshed appearance to reflect who we are today and symbolize our dynamic future without straying away from our old classic look.